Now in its fourth year, Accounting+ continues to engage students in unique, dynamic ways that increase awareness of and interest in accounting as an academic and professional pursuit. With the help of the Accounting+ network of partners, we continue to connect with students where they are – in classrooms and in the digital world – with data-driven social media, content marketing, and interactive learning experiences to provide resources and ongoing support that encourage interest in accounting amongst high school and early college students.
Founded on the idea that accounting offers exciting career opportunities for today’s students, Accounting+ continues making an impact in these ways:
- Taking a collective, profession-wide approach to addressing talent pipeline challenges
- Using data and research to guide strategy, bespoke messaging, and programming
- Long-term commitment, recognizing that culture change requires time and sustained effort to attract new student audiences into the accounting field
This year’s report outlines our continued success in building awareness and engagement, highlights strategic partnerships, and provides a roadmap for future initiatives. We are grateful to our partners for their unwavering commitment to inspiring and supporting the next generation of accountants.
Interested in more information? View past reports: